tvScientific by Pinterest launched Pinterest's high-intent audiences for connected TV campaigns, the first milestone since the acquisition closed in February 2026.
Pinterest agreed to acquire tvScientific, a connected TV performance advertising platform; the deal completed in February 2026 and it now runs as tvScientific by Pinterest.
At Pinterest Presents, Pinterest introduced Top of Search ads and Pinterest Media Network Connect, a self-service Ads Manager tool for media networks to share first-party audiences, catalogues and conversion data. Launch collaborators included Kroger Precision Marketing and Instacart Ads in the US.
Pinterest launched the Performance+ suite, making AI and automation campaigns available to every advertiser globally for Consideration, Conversions and Catalog Sales objectives. It also announced Promotions, available by advertiser request in nine markets.
Pinterest announced Business Manager additions for agencies and large advertisers, plus mobile deep links and direct links for shopping campaigns. Business Manager was set to be available in all countries with Pinterest ads later that autumn.
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