Dengeki

Dengeki Hobby Web is a Japanese-language site centered on hobby, anime and games, delivering the latest information on plastic models, figures, prize toys and other collectibles. It publishes original photography and video reviews alongside event reports, covering categories such as event reports, reviews and Gunpla plastic model kits, plus figures including bishoujo character figures, capsule toys and food-box toys tied to anime and film franchises.

Advertising runs across print, video and web channels, with named formats including web advertising, cross-media advertising, tie-up articles, banner advertising, insert planning, video advertising, straight advertising and magazine advertising.