PPC Land: Refinery89 advertisers gain brand lift benchmarks from 60,000+ campaigns
ExchangeWire: Index Exchange Partners with On Device to Bring Independent Brand Lift Measurement to Index Marketplaces
PPC Land (feed): Refinery89 advertisers gain brand lift benchmarks from 60,000+ campaigns
PPC Land (feed): Meta faces up to 250,000 euro fine per fake Finanzfluss ad after court loss
PPC Land (feed): Infillion buys Foursquare to link ads with 16 billion visits
afaqs: Sony's non-fiction bet: Selling cultural moments as sponsorships near 90% of ad revenue
AdExchanger: Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
The Spotify Partner Program reached more than 35 new markets, Italy, Spain, Brazil, Mexico and Colombia among them. Eligible creators earn from Premium video revenue and from ads in Spotify's free tier, and keep 100% of the revenue from embedded sponsorships they manage through it.
The Drum: As Universal Ads announces influencers-on-TV inventory, is ‘creator TV’ finally here?
Magnite extended Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory in one language.
Campaign Brief: Amazon Ads unveils premium content, streaming partnerships and new ad formats at Australian Upfront
Variety: Overwolf Ads Launches ‘In-Game Audience Map’ Product for Brands to Identify What Their Customers Play Across More Than 5,000 Video Games (EXCLUSIVE)
AdExchanger: The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR
e-marketing.fr: MEDIATRANSPORTS et Orange Advertising déploient Real Time Screen autour de 3 événements - E-marketing.fr
The Hollywood Reporter: JustWatch Is Launching Its Own Streaming Service
Deadline: Streaming Guide JustWatch Launching Its Own AVOD-TVOD Service
ExchangeWire: Duolingo Launches Attention Guarantees for Advertisers, Powered by Adelaide
The Hollywood Reporter: Operation Varsity Crew: Olivia Jade Sports a College Sweatshirt in Reformation’s Subtlety-Free Fall Campaign
ExchangeWire: Digest: Amazon Ads Expands Into ChatGPT; Sony Proactively Shared WPP Rebate Probe
Startapp: Introducing Start.io Curation+ (Agentic Campaign Intelligence): From RFP to Activated Campaign in One Place
Digiday: Electronic Arts is bundling its games to make a bigger pitch to advertisers
YouMark: Amazon Ads porta le campagne su ChatGPT, al via il test negli Usa
Adweek: Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027
Mediaweek: Uber Advertising unveils new formats, Fan Experience packages at 2026 Upfronts
Deadline: Crunchyroll Acquires Anime Pic ‘Witch On The Holy Night’ & Sets Release Date – Watch The Trailer
New measurement tooling in Google Ads: updated Data Manager integrations for first-party data, a Data Strength Uplift metric, and Meridian GeoX for geo experiments.
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