Favicon of Electronic Arts

Electronic Arts

EA Advertising: brand integrations inside EA SPORTS games

www.ea.com

서비스 종료

2026년 8월출처

Electronic Arts sells advertising through EA Advertising, launched in June 2026: stadium boards, branded challenges, custom kits and live events built into its games, led by EA SPORTS FC, Madden NFL and College Football. Sold directly to brands and agencies rather than through an auction.

Electronic Arts publishes games including EA SPORTS Madden NFL 27, Apex Legends, EA SPORTS FC 27, The Sims 4, EA SPORTS College Football 27 and Battlefield 6, spanning sports, shooter and simulation genres, alongside titles such as Star Wars Zero Company and a subscription service, EA Play, offering trial access to a collection of its games.

Advertising runs as Branded Integration and In-game Signage, priced by negotiation in US dollars, and as a Dynamic In-game Ad sold by auction on a cost-per-impression basis, spanning in-game integrations such as custom kits and branded challenges, in-game media including sponsored replays and broadcast overlays, and experiential activations; past brand partners include State Farm, Coach and Vans.

구매 방법

구매 방법 3가지, 각 단계와 필요 조건, 최소 집행 금액까지 확인할 수 있습니다.

tools.how_to_buy.dsptools.how_to_buy.managedtools.how_to_buy.email

접근 권한 확인 중…

광고 지면

광고 지면 7개, 포맷과 단가, 구매 방법까지 확인할 수 있습니다.

  • Branded challenges and objectives

    Responsive display ad · 앱

  • Branded Integration

    App video ad · 앱

  • Custom vanity items and kits

    Responsive display ad · 앱

  • Dynamic real-time placements

    Responsive display ad · 앱

  • In-app ads in EA mobile games

    Rewarded video · 앱

  • Interactive gameplay integrations

    Responsive display ad · 앱

  • Native in-game placements

    Responsive display ad · 앱

Sold by CPM. The rates are behind the lock.

접근 권한 확인 중…

채널

각 광고 지면은 웹, 동영상, 검색, TV 등 게재되는 위치별로 분류되어 있어 무엇을 구매하는지 명확히 알 수 있습니다.

앱

카테고리

Electronic Arts와(과) 비슷한 곳

Favicon

 

  
  
Favicon

 

  
  
Favicon