Lianhe Zaobao

Lianhe Zaobao publishes Chinese-language news for Singapore, China, Southeast Asia, Asia and the world, with sections spanning local affairs, finance, Singapore and Chinese stock markets, opinion, entertainment, lifestyle, culture, health, food, travel, sport, video and podcasts. Its homepage notes that third-party companies may promote their products or services on the site, and lists separate contact numbers for its general switchboard, subscriptions and advertising. Its ads.txt file lists 59 ad system lines, made up of 29 direct and 46 reseller entries. Named ad spots include banner, billboard, half-page, leaderboard, medium rectangle and super leaderboard ads, priced by impression through auction in US dollars, with sales houses Seedtag Advertising SL and SMX handling advertising on the site.