Neue Zürcher Zeitung

Neue Zürcher Zeitung, known as NZZ, is a Swiss news site covering news, background and opinion from Switzerland and internationally, spanning the economy, technology, finance, culture, sport, science and society, with round-the-clock reporting. It also runs NZZ Pro, NZZ am Sonntag, NZZ Folio and an NZZ Academy, alongside podcasts, video and an events programme.

The outlet sells Sponsored Content and Promoted Content, native advertising formats produced through its NZZ Story Lab unit and carried on nzz.ch, NZZ Bellevue and KMU+, with equivalent native placements in its print newspapers and magazines. Sponsored articles are priced either flat or through negotiation, in US dollars. Its ads.txt file lists 136 ad systems, 70 direct and 103 reseller, naming sales houses including NZZ Media Solutions AG, Netpoint Media GmbH, Seedtag Advertising, S.L., audienzz and Azerion Technology B.V.