33Across Partnership With MediaMath Raises Industry Bar For Online Ad Viewability and Fraud Tolerance
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Ad Tech Pioneers Lead Industry Wide Flight to Quality NEW YORK – 33Across announced a partnership with MediaMath to enable clients of MediaMath’s TerminalOne Marketing Operating System to access 33Across’ 100 percent in-view, guaranteed fraud-free placements through MediaMath’s Deal Discovery app, including preferred, priority deals. “As a MediaMath OPEN Partner, we’re able to accelerate adoption […]
33AcrossMediaMath
“Ad Tech Pioneers Lead Industry Wide Flight to Quality NEW YORK – 33Across announced a partnership with MediaMath to enable clients of MediaMath’s TerminalOne Marketing Operating System to access 33Across’ 100 percent in-view, guaranteed fraud-free placements through MediaMath’s Deal Discovery app, including preferred, priority deals. “As a MediaMath OPEN Partner, we’re able to accelerate adoption”출처
Infillion acquires location-data company Foursquare
Infillion acquired Foursquare, adding its places and device location data to Infillion's platform for advertisers to target audiences by location.
Infillion buys Foursquare to link ads with 16 billion visits
Foursquare brings 100 million-plus points of interest and 250 million U.S. devices under Infillion's roof. Whether the combined data actually proves store visits remains open.
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […]