Acast launches new programmatic marketplace for podcast ads
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The Stockholm-based company says the quality of its publishers, and its inclusion of mid-roll audio ads, makes this podcast SSP unique.
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“The Stockholm-based company says the quality of its publishers, and its inclusion of mid-roll audio ads, makes this podcast SSP unique.”출처
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Acast acquires podcast network Backyard Ventures for $20 million
Acast paid $20 million for Backyard Ventures, a podcast network reaching more than 230 million listeners a month, giving advertisers more podcast ad inventory through Acast.
AcastBackyard Ventures
Acast Adds Real-Time Tools To AdCollab Platform
Acast has added real-time campaign planning tools to its self-serve podcast advertising platform, AdCollab. The newly introduced Availability Calendar allows advertisers to view the current inventory for host-read sponsorship campaigns and their prices.
Acast Partners with Warner Bros. Discovery for Distribution
Podcast company Acast has secured a strategic partnership with Warner Bros. Discovery to serve as the exclusive distributor and monetization platform for podcasts from several of Warner Bros. Discovery’s popular brands.
Warner Bros. DiscoveryAcast
Acast Adds Direct Host-Read Pipeline To Its Creator Network
Independent podcast platform Acast has unveiled a new product named AdCollab, designed to streamline the host-read sponsorship buying process for podcasters on the Acast Creator Network, advertisers, and sales teams.
AdvertisersAcastpodcast creators
Veritonic and Acast Partner to Highlight What Success Sounds Like Around the World for Podcast Ads Bought Programmatically
New global research from industry leaders shows commonalities and differences in programmatic ad creative in podcasts Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities – and divergence – of audio creative on podcast ads served programmatically. […]
VeritonicAcast
Acast Opens The Door For Self-Serve Host Ad Reads
Independent podcast company Acast has launched host-read sponsorships on its self-serve podcast advertising platform. Advertisers can now use the self-serve platform to buy sponsorships from popular podcasts such as WTF with Marc Maron and The Higher Ground Network .