Activision Blizzard Thinks Advertisers Should Pay Attention To Gamers’ Attention
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MARCO ISLAND, FL — It is forecast to reach $109.6 billion globally this year – but can game advertising strike a balance between the urge to play and encouraging ad buyers to pay? As the gaming industry continues to explode, advertisers are drawn to the immersive and engaging world of games, seeking to captivate an […]
“MARCO ISLAND, FL — It is forecast to reach $109.6 billion globally this year – but can game advertising strike a balance between the urge to play and encouraging ad buyers to pay? As the gaming industry continues to explode, advertisers are drawn to the immersive and engaging world of games, seeking to captivate an […]”출처
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Microsoft and Activision Blizzard merger sets the stage for a mobile game advertising giant
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Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.
Activision Blizzard Proposes Settlement to DOJ Lawsuit; Alibaba Launches Budget Channel 99 Temai
In today’s ExchangeWire news digest: Activision Blizzard proposes a settlement to end an antitrust lawsuit from the DOJ; Alibaba adds 99 Temai to its flagship retail platform Taobao; and Texas approves a bill restricting benefits for crypto miners. Activision offers to […]
TCL Extends Relationship with Activision To Bring Next-Gen Gaming to More Gamers Around the World
Top-selling electronics brand strengthens commitment to gaming as Official TV Partner of Call of Duty: Vanguard TCL Electronics (1070.HK), one of the leading players in the global TV industry and a leading consumer electronics company, has announced that it is the Official TV Partner for Call of Duty: Vanguard, extending its relationship with video game […]
To find new privacy-compliant data sets, Activision turns to data clean rooms
Data clean rooms — as they’re otherwise known — are a repository of sorts where advertisers like Activision are able to get the benefits of sharing their data (think emails or device IDs) with data from media owners without the hang-ups of doing so.