Acxiom and LoopMe launch survey-based custom audience partnership
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Brands and agencies working with Acxiom can now access LoopMe's survey-based custom audience and measurement data through a new partnership.
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“LoopMe, the global leader in brand performance, announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for the world’s leading brands and ad agencies under the Interpublic Group of Companies, Inc. (IPG Mediabrands). This partnership brings together LoopMe’s patented, survey-based Audience & Measurement Platform (AMP) with Acxiom’s industry”출처
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