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Agentio's AI infrastructure for creator advertising helped the UK oral-care brand SURI scale a YouTube creator program to enter the US without adding headcount.
SURIAgentioYouTube
“New case study shows Agentio’s AI infrastructure helped brand scale creator program without additional headcount. Agentio, the AI-native platform for creator-led advertising, today announced new results from its work with SURI, a U.K.-based oral care brand, demonstrating how AI-powered creator advertising infrastructure can help brands rapidly enter the U.S. without expanding internal teams. Scali”출처
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Google adds agentic commerce checkout to YouTube ads
Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.
advertisersYouTube AdsUniversal Commerce Protocol
Red Seat Ventures signs ad-sales deal for 'Financial Audit'
Red Seat Ventures will handle ad sales and distribution for Caleb Hammer's 'Financial Audit' show, giving advertisers a way to buy ads across Tubi, YouTube, Apple Podcasts and Spotify.
Financial AuditRed Seat VenturesTubi, YouTube, Apple Podcasts, Spotify
August's Demand Gen drop: viewers can start conversations with brands on messaging apps straight from a Demand Gen ad on YouTube, travel ads surface local activities and real-time offers, and Multimodal Video Creation in Asset Studio is generally available.
Drive high-quality leads and acquire customers with new messaging, travel, and creative features in YouTube’s August Demand Gen Drop.
YouTube Ad Sales Keep Growing at Healthy Clip, Rising 13% to $11 Billion in Q2
Video giant YouTube, one of the world’s biggest entertainment businesses, continues to turn in double-digit increases in ad revenue. YouTube posted ad sales of $11.06 billion for the second quarter of 2026, up 12.6% year over year. The results exceeded Wall Street analysts expectations for ad revenue of $10.8 billion, per StreetAccount. That doesn’t include […]
YouTube’s Ad Revenue Crossed $11 Billion in the Second Quarter of 2026
The World Cup alone accounted for 1.7 billion views on the platform, Google/Alphabet CEO Sundar Pichai said.
YouTube Ad Revenue Rises 13% In Q2 To Surpass $11 Billion, Boosting Parent Alphabet’s Performance
YouTube ad revenue increased 13% in the second quarter compared with the same period a year ago, helping to pace parent Alphabet’s financial performance. Total revenue rose 24% in the quarter to hit $119.8 billion, with Cloud revenue jumping 82%, as earnings per share nearly quadrupled to $9.11. Both top- and bottom-line metrics beat Wall […]