Amazon’s advertising partnerships with Meta and Snap

Meta brings agentic ad campaign optimization to Muse

Meta launches a business agent for ad campaigns

Meta to use ads data for content recommendations

Advertisers→Meta

Meta expands off-platform activity data to power feeds and AI

Meta removed the setting that let users disconnect off-platform business activity from their account; that data now also personalizes feeds and AI responses for advertisers, not just ads.

Meta→Off-Meta activity data→Advertisers, AI

정책 변경AI 어시스턴트 · 규정 변경글로벌Meta AdsAIMETA4개월 전

Amazon launches bidstream signal tools for programmatic buyers

Advertisers→Amazon

출시프로그래매틱 · 경매 인프라글로벌AmazonAmazon Ads4개월 전

Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools

Pacvue→Amazon→Walmart→Instacart

출시커머스 · 구매 접근글로벌Amazon5개월 전