Amazon signs agreement to purchase some assets from MX Player

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Amazon merges MX Player's ad inventory into Prime Video

Amazon unified MX Player with Prime Video, letting advertisers buy across both streaming properties as one combined inventory.

MX PlayerPrime Video

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Amazon launches bidstream signal tools for programmatic buyers

AdvertisersAmazon

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Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools

PacvueAmazonWalmartInstacart

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German court bars Amazon from forcing ads on paying video customers

Amazon can no longer impose advertising on paying Video customers in Germany after a Landgericht Munchen ruling.

Landgericht MunchenAmazon

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Amazon MX Player doubles CTV viewing, deepens advertiser pipeline as it sets course for 2026

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Explained: The Amazon miniTV and MX Player merger

MX PlayerAmazon miniTV

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