Ampersand Introduces “Sports Viewer” Audience Segments to Help Brands Better Understand Fan Behavior
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The new capability empowers marketers to target fans before, during and after the game. Ampersand, the audience-first TV advertising sales company, today launched brand new sports-focused audience segments within the company’s portfolio. The new segments allow brands to directly reach sports viewers in an engaged environment and enable brands to glean insights into these viewers’ […]
“The new capability empowers marketers to target fans before, during and after the game. Ampersand, the audience-first TV advertising sales company, today launched brand new sports-focused audience segments within the company’s portfolio. The new segments allow brands to directly reach sports viewers in an engaged environment and enable brands to glean insights into these viewers’ […]”출처
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