Apollo funds complete their acquisition of Verizon Media, which returns to the Yahoo name as a standalone company.
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Yahoo DSP opens an Agent Network linking advertisers to third-party AI agents
Advertisers using Yahoo DSP can now connect to AI agents built by third-party technology partners directly within their DSP workflows.
AdvertisersYahoo DSPAI agents
Yahoo confirms it exited the SSP business for DSP focus
Advertisers using Yahoo's DSP now deal with a company that fully exited the SSP business in 2023 and has finished moving that DSP infrastructure to the public cloud.
Yahoo SSPYahoo DSP
Ozone partnered with Yahoo Backstage so self-service Yahoo DSP buyers can reach Ozone's UK audience across 20 leading premium publisher groups via the direct-to-publisher supply path.
영국Yahoo Advertising Rolls Out Yahoo Blueprint, an AI-powered Media Buying Suite
Yahoo Blueprint, the latest DSP tool emerging from the house of Yahoo Advertising, is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users. AdMonsters spoke with Adam Roodman, SVP of Product Strategy and Management at Yahoo to take a deep dive into AI-driven buy side tool.