AppLovin opened its self-serve ad platform to all advertisers after eight months of referral-only access that began in October 2025.

AppLovin opens self-serve ads to any business, drops referral requirement

Any advertiser can now sign up for AppLovin Ads without a referral code, after AppLovin renamed its self-serve platform from Axon and opened it broadly.

Advertisers→AppLovin Ads

이름 변경앱 · 구매 접근글로벌AppLovin Ads4개월 전

AppLovin sells its games business to become ad-only

Publishers and advertisers dealing with AppLovin will now interact with a company focused solely on advertising, after it sold its mobile games business to Tripledot Studios.

AppLovin Ads→Tripledot Studios

인수앱 · 시장 철수글로벌AppLovin AdsTripledot Studios1년 전

AppLovin Completes Acquisition of Wurl to Extend Reach into Connected TV Market

AppLovin Corporation , a leading marketing platform, announced it has completed the acquisition of Wurl, a world leader in powering streaming TV, for approximately $430 million in cash and stock. The acquisition extends AppLovin’s software platform capabilities into the Connected TV (CTV) market. “We are excited to complete the acquisition of Wurl and provide advertisers […]

Wurl→AppLovin Ads

인수CTV · 인수글로벌AppLovin AdsWurl5년 전

The MoPub platform, including network mediation, Advanced Bidding and Marketplace, sunset on March 31, 2022; AppLovin moved MoPub customers to AppLovin MAX.

MoPub→AppLovin Ads

서비스 종료프로그래매틱 · 시장 철수글로벌AppLovin Ads5년 전

AppLovin to Acquire Wurl to Extend Reach Into Connected TV Market

AppLovin Corporation, a leading marketing platform, announced it has reached a definitive agreement to acquire Wurl, a high-growth software platform in the Connected TV (CTV) market. The transaction is valued at approximately $430 million and is subject to customary closing conditions. Marketing Technology News: AppLovin Partners with HUMAN to Assure In-App Traffic Quality at Scale […]

인수글로벌AppLovin AdsWurl5년 전

Yellowstone Is A Huge Hit, But For Who? AppLovin Makes A CTV Acquisition

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blood From A Yellowstone Kevin Costner announced a four-part docuseries titled Yellowstone: One-Fifty about Yellowstone National Park, distributed by the right-wing media outlet Fox Nation. So, who cares? It’s only amusing because it shows how powerful a tentpole series can be in this […]

인수글로벌YellowstoneAppLovin Ads5년 전