Audigent and Fyllo Partner to Give Advertisers Access to 65 Million Frontline Consumers Who Shape and Move Markets
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Fyllo’s Infused Audience segments are now available across Audigent’s suite of next-generation private marketplaces Audigent, the leading data identity, curation, and activation platform, and Fyllo, the leading platform providing data-driven marketing and regulatory solutions to drive new growth, have announced a partnership that makes Fyllo’s unique, high-value purchase data available within Audigent’s suite of curated […]
“Fyllo’s Infused Audience segments are now available across Audigent’s suite of next-generation private marketplaces Audigent, the leading data identity, curation, and activation platform, and Fyllo, the leading platform providing data-driven marketing and regulatory solutions to drive new growth, have announced a partnership that makes Fyllo’s unique, high-value purchase data available within Audi”출처
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Experian folds the Audigent data-curation brand into its marketing unit
Experian retired the Audigent brand, merging its data curation business into Experian Marketing Services; publishers and advertisers who used Audigent now deal with Experian directly.
Fyllo buys back its ad business from Samba TV
Fyllo regains its media solutions business, repurchased from Samba TV, to resume serving advertisers in regulated industries like cannabis and financial services.
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Fyllo Relaunches to Power Advertising in Regulated Industries
Led by former Fyllo executives, the company returns with white-glove execution, deep regulatory expertise, and its Proteus platform to reach hard-to-target audiences Fyllo is officially back. The company announced its relaunch, following the purchase of its media solutions business arm from Samba TV— reclaiming its spot as the go-to data and advertising partner for regulated […]
InMobi Advertising Unveils Mobile-First Curation Platform Empowering All Media Buyers with Precision, Transparency, and Control
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Verve and Audigent bring data curation to in-app and CTV audiences
Advertisers targeting audiences across in-app and CTV inventory via Verve can now use Audigent's data curation for probabilistic, ID-less targeting.
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Companies behind ATOM ID-less Graph and Hadron ID cookie-free solutions build improved data and privacy capabilities Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, curation and identity platform, announced a collaboration that utilizes both companies’ proprietary probabilistic targeting technology to improve targeting in ID-less […]