Audigent Partners with Epsilon, Making its People-based Audiences Available Through Audigent’s Private Marketplaces
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Partnership Brings Custom Audiences to PMPs and Drives More Efficient Outcomes Audigent, the leader in curated data and media solutions, and Epsilon, a global advertising and marketing technology company, are partnering to enhance Audigent’s SmartPMP offerings with Epsilon’s audience segments across auto, travel and more. Now, advertisers can take advantage of more than 3,200 Epsilon […]
“Partnership Brings Custom Audiences to PMPs and Drives More Efficient Outcomes Audigent, the leader in curated data and media solutions, and Epsilon, a global advertising and marketing technology company, are partnering to enhance Audigent’s SmartPMP offerings with Epsilon’s audience segments across auto, travel and more. Now, advertisers can take advantage of more than 3,200 Epsilon […]”출처
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Experian folds the Audigent data-curation brand into its marketing unit
Experian retired the Audigent brand, merging its data curation business into Experian Marketing Services; publishers and advertisers who used Audigent now deal with Experian directly.
Epsilon Exec: AI-Powered Identity will Democratize Advertising
CANNES — In a noisy marketing environment, how does a brand cut through the hubbub and deliver truly personalized experiences? Mike Ng thinks they need a holistic, 360-degree view of their customers — and predictive AI can lend a hand. In this video interview with Beet.TV, Ng, chief revenue officer, Epsilon, said connected identity fuels […]
InMobi Advertising Unveils Mobile-First Curation Platform Empowering All Media Buyers with Precision, Transparency, and Control
AudigentInMobi Advertisingmedia buyers
Verve and Audigent bring data curation to in-app and CTV audiences
Advertisers targeting audiences across in-app and CTV inventory via Verve can now use Audigent's data curation for probabilistic, ID-less targeting.
Verve and Audigent Bring Curation Capabilities to Scaled Audiences Across In-App and CTV Channels
Companies behind ATOM ID-less Graph and Hadron ID cookie-free solutions build improved data and privacy capabilities Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, curation and identity platform, announced a collaboration that utilizes both companies’ proprietary probabilistic targeting technology to improve targeting in ID-less […]