Brand Metrics extends measurement partnership with Quizlet

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Advertisers buying ads on Quizlet's learning platform can continue measuring brand lift using Brand Metrics' independent measurement technology, now in its second year.

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“Brand Metrics, a global leader in brand lift measurement technology, today announced an extension of its strategic partnership with Quizlet, the global learning platform. The collaboration, now in its second year, underscores Quizlet’s commitment to providing advertisers with robust, independent measurement capabilities to optimise their campaigns targeting engaged Gen Z and millennial learners. B”
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Study Website Quizlet Launches Ad Platform

The publisher, which boasts 60 million monthly active users and a loyal Gen Z audience, is launching direct ad sales.

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