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Advanced TV ad platform Cadent is in the process of acquiring EMX by Big Village’s SSP technology in a bankruptcy auction. Cadent confirmed that it is pursuing the acquisition in a statement provided to AdExchanger. “We can confirm Cadent was the highest bidder of Big Village’s ENGINE Media Exchange (EMX) and are currently going through […]
EMXCadent
“Advanced TV ad platform Cadent is in the process of acquiring EMX by Big Village’s SSP technology in a bankruptcy auction. Cadent confirmed that it is pursuing the acquisition in a statement provided to AdExchanger. “We can confirm Cadent was the highest bidder of Big Village’s ENGINE Media Exchange (EMX) and are currently going through […]”출처
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As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence
As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]
NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting
NIQCadent
Cadent Launches AI-enabled Predictive Audience Builder, Giving Advertisers Direct Control on How Audiences are Actually Constructed
Cadent Becomes One of the First Audience Activation Platforms Available in Gemini Enterprise
CadentGemini Enterpriseadvertisers
Cadent's Inventory Manager Sets New Standard with Commitment to 100% Premium, Direct CTV Inventory
CTV publishersCadent
미국Cadent acquires YouTube ad-planning firm VuePlanner
Advertisers using Cadent can now plan, optimize and measure YouTube video ads alongside linear and CTV buys through the newly acquired VuePlanner.
CadentVuePlannerYouTube Ads