Catalina Partners with PlaceIQ to Deliver Location-Based Strategies for CPG Clients
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Catalina can now leverage PlaceIQ data in real time to inform planning, audience targeting, measurement and analytics. Catalina, a shopper intelligence and omni-channel media provider, and PlaceIQ, a leading data and technology provider, today announced their partnership to bring location-driven planning, measurement and attribution to CPG retailers. Catalina will use PlaceIQ’s Firehose Visits product to enhance its measurement, […]
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“Catalina can now leverage PlaceIQ data in real time to inform planning, audience targeting, measurement and analytics. Catalina, a shopper intelligence and omni-channel media provider, and PlaceIQ, a leading data and technology provider, today announced their partnership to bring location-driven planning, measurement and attribution to CPG retailers. Catalina will use PlaceIQ’s Firehose Visits pro”출처
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Catalina and Happydemics team up to measure DOOH impact
Catalina's retail media clients can now measure the ad impact of in-store DOOH campaigns using Happydemics' measurement technology.
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