Comcast Advertising adds Claritas audience data to its Outcomes+ platform
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Advertisers using Comcast Advertising's Outcomes+ platform can now target and measure campaigns with Claritas' audience data and identity graph integrated directly in.
ClaritasComcast Advertising
“Claritas and Comcast Advertising have announced a strategic partnership that integrates Claritas’ audience data, identity graph, and measurement capabilities into Comcast Advertising’s Outcomes+ platform. Claritas, a leader in marketing optimization and advanced analytics, today announced a strategic partnership with Comcast Advertising, the advertising division of Comcast, to bring its highly cur”출처
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