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Advertisers buying political ads through Yahoo DSP can now target Comscore's Proximic Political Audiences across connected TV.
AdvertisersYahoo DSPComscore
“New solution bridges linear and streaming campaign strategies for smarter voter engagement in the 2026 election cycle Comscore, a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to […”출처
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Yahoo DSP Launches In-Flight Outcomes in Europe
Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge […]
Clinch Expands Yahoo DSP Partnership with Creative Trafficking API and Unique Audience-Driven Creative Decisioning
ClinchYahoo DSP
Yahoo DSP opens an Agent Network linking advertisers to third-party AI agents
Advertisers using Yahoo DSP can now connect to AI agents built by third-party technology partners directly within their DSP workflows.
AdvertisersYahoo DSPAI agents
Yahoo DSP is launching an ‘agent network’
Yahoo positioning itself as an alternative to the industry’s emerging black boxes as part of a 23-partner network.