El Pais owner Prisa Media built a brand-safety tool to reassure news-wary advertisers

소식글로벌

2019년 4월 28일

Adspotfinder 뉴스룸

아래 출처를 바탕으로 이 사이트의 뉴스룸이 작성했어요. 사람이 쓴 글은 아니에요.

Prisa has developed a tool to woo brand-safety-sensitive advertisers to appear against hard news.

“Prisa has developed a tool to woo brand-safety-sensitive advertisers to appear against hard news.”

무엇에 관한 소식인지

매체사·플랫폼

Why El Pais owner Prisa is shifting from header bidding to server-side bidding in 9 markets

Spanish media group Prisa has hit a wall with header bidding, opting for a server-to-server solution that can solve page-latency issues.

소식글로벌