Facebook’s behavioral ads lacked legal basis, Dutch court rules

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In the latest blow to Meta’s consentless behavioral ad-targeting business in Europe, a Dutch court has found the social media giant’s Irish subsidiary did not have a lawful basis to process local users’ data for ad targeting. Dutch privacy advocacy group, the Data Privacy Foundation (DPS), along with a local consumer protection not-for-profit, Consumentenbond, filed […]

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“In the latest blow to Meta’s consentless behavioral ad-targeting business in Europe, a Dutch court has found the social media giant’s Irish subsidiary did not have a lawful basis to process local users’ data for ad targeting. Dutch privacy advocacy group, the Data Privacy Foundation (DPS), along with a local consumer protection not-for-profit, Consumentenbond, filed […]”
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