For Uber Advertising, the Journey Is the Destination

소식글로벌

Adspotfinder 뉴스룸

아래 출처를 바탕으로 이 사이트의 뉴스룸이 작성했어요. 사람이 쓴 글은 아니에요.

The captive audience has long been the holy grail of advertising. But what about the audience that is literally captive, buckled into the backseat of a car with an average of 20 minutes to spare? Uber Advertising recently surpassed a $1.5 billion annual run rate and is growing at a rapid clip. The goal is […]

“The captive audience has long been the holy grail of advertising. But what about the audience that is literally captive, buckled into the backseat of a car with an average of 20 minutes to spare? Uber Advertising recently surpassed a $1.5 billion annual run rate and is growing at a rapid clip. The goal is […]”
출처

무엇에 관한 소식인지

매체사·플랫폼

관련 업종

관련 뉴스

Customer movement, brand momentum: how Uber Advertising aims to shake up the marketing mix

Uber Advertising unveils new formats, Fan Experience packages at 2026 Upfronts

Manas Mittal of Uber Advertising Wants Your Ride to Make a Pit Stop for Coffee and Advertising

CANNES, France – The advertising industry has spent years chasing consumers from awareness to consideration to purchase. Uber Advertising has a different idea: Why not catch them while they’re literally on the way somewhere? Speaking with Beet.TV at the Cannes Lions International Festival of Creativity, Manas Mittal, vice president of product management at Uber Advertising, […]

Uber Advertising expands beyond owned apps in play for more ad dollars

‘Blessed with great data’: Uber Advertising on making real-world impact

Gabrielle Guillaume Pérols (Uber Advertising) : « la densité informationnelle impose aux marques de penser le parcours attentionnel dans sa globalité »