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PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced it is working with Gameloft, a leader in the development and publishing of mobile games, to help marketers take full advantage of in-app advertising opportunities. Through this partnership, PubMatic will allow advertisers to easily access engaged audiences across Gameloft’s wealth of […]
“PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced it is working with Gameloft, a leader in the development and publishing of mobile games, to help marketers take full advantage of in-app advertising opportunities. Through this partnership, PubMatic will allow advertisers to easily access engaged audiences across Gameloft’s wealth of […]”출처
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BCN and PubMatic link publisher signals to programmatic deals
BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.
PubMatic lets partners bring decisioning models into its auction
PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.
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PubMatic opens Zynga's mobile gaming inventory to buyers
PubMatic partnered with Zynga to make its North American mobile gaming ad inventory available to buyers through PubMatic's platform.
PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers
The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.
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