Genius Monkey Premium CTV Placements Expands with Direct TV addition
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Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. Netflix has partnered with Xandr, DIRECTV with Yahoo, and more have done the same. Why are these publishers doing this? There can be a variety of reasons—ease of implementation and […]
“Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. Netflix has partnered with Xandr, DIRECTV with Yahoo, and more have done the same. Why are these publishers doing this? There can be a variety of reasons—ease of implementation and […]”출처
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Nexstar Rails Against $6.2B Tegna Merger Injunction, Calls Out DirecTV & State AGs’ “Cynical Attempt To Advance Their Own Commercial & Political Interests”
Ever since a federal judge hit the pause button in April on Nexstar’s big bucks merger with Tegna, the Texas-based local TV giant vowed to fight back on antitrust allegations and claims it played political footies with the Trump administration. Corporate walls had to suddenly be put in place over the past few months with […]
DIRECTV Advertising Unlocks Programmatic Digital Out-Of-Home Inventory For DIRECTV Remote
DIRECTV AdvertisingDOOH marketplace
DIRECTV Advertising Launches DIRECTV Elect, An AI-Powered Digital Platform for CTV Political Advertising
TripleLift launches programmatic Pause Ads with DIRECTV
Buyers can now access DIRECTV's Pause Ad product programmatically through a new partnership between TripleLift and DIRECTV Advertising.
Genius Monkey and StatSocial Form Data Partnership for Audience Insights Reporting Expansion Built from Social Platform Data Sets
Meta-DSP company Genius Monkey announced a partnership with StatSocial, an industry-leading social audience insights platform built to empower marketers and researchers to make more informed decisions. StatSocial leverages a comprehensive set of self-declared social audience data for a deeper understanding of consumer audiences, brand measurement, and social and influencer ROI. Genius Monkey – who has […]
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Genius Monkey Premium CTV Placements Expands with Direct TV addition
Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. Netflix has partnered with Xandr, DIRECTV with Yahoo, and more have done the same. Why are these publishers doing this? There can be a variety of reasons—ease of implementation and […]