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Grindrads.com is a self-service product offering that empowers advertisers of all sizes and budgets opportunity to engage the powerful LGBTQ consumer segment. LOS ANGELES & NEW YORK – Today, Grindr, the world’s largest social networking app for gay, bi, trans and queer people, and Bucksense, the programmatic platform for agile marketers, announced the launch of an innovative […]
“Grindrads.com is a self-service product offering that empowers advertisers of all sizes and budgets opportunity to engage the powerful LGBTQ consumer segment. LOS ANGELES & NEW YORK – Today, Grindr, the world’s largest social networking app for gay, bi, trans and queer people, and Bucksense, the programmatic platform for agile marketers, announced the launch of an innovative […]”출처
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Bucksense Integrates to FatTail’s Deals Marketplace
Bucksense Uses Deals Marketplace to Boost Direct Deal Capabilities for Publishers and Advertisers Bucksense, an advertising technology company offering a DSP to advertisers and a self-serve platform to publishers, is integrating to the Deals Marketplace released last month by FatTail, an enterprise technology company that powers premium advertising supply for the world’s leading publishers. By […]
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Grindr’s $7M GDPR fine is a stark warning to adtech not to track
Grindr, a hook-up app for gay, bi, trans and queer people, has been fined around $7.1 million (65 million NOK) by Norway’s data protection authority for passing user data to advertisers without consent — including highly sensitive information related to users’ sexual orientation. Specifically, the DPA found that Grindr breached Articles 6(1) and 9(1) of […]
Grindr on the hook for €10M over GDPR consent violations
Grindr, a gay, bi, trans and queer hook-up app, is on the hook for a penalty of NOK100,000,000 (aka €10M or ~$12.1M) in Europe. Norway’s data protection agency has announced it’s notified the US-based company of its intention to issue the fine in relation to consent violations under the region’s General Data Protection Regulation (GDPR) […]
노르웨이Grindr Shuts Down Its Digital Magazine as (and Here We Go Again) It Pivots to Video
Into’s entire editorial and social teams were let go.
Bucksense and Lotame Partner to Provide Self-Serve Audience Segments for All Ad Buyers
NEW YORK – Bucksense, the programmatic platform for agile marketers, announced a strategic partnership with Lotame, the leading independent data management platform (DMP) and most comprehensive data exchange. Through the partnership, advertisers can access Lotame’s global, third-party data and audience segments directly on the Bucksense console to create targeted display, native, and video campaigns around the world. […]
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Bucksense and Lotame Join Forces to Provide Self-Serve Audience Segments for All Ad Buyers
Incorporating Lotame’s Audience Segments Into Bucksense’s Platform Will Result In More Targeted And Better Performing Campaigns Bucksense, the programmatic platform for agile marketers, has announced a strategic partnership with Lotame, the leading independent data management platform (DMP) and data exchange. Through the partnership, advertisers can access Lotame’s global, third-party data and audience segments directly on the […]