Marketing Day: Groupon voted YouTube’s top bumper ad, SMX West preview, IAB’s in-app ad viewability
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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New Groupon and Square Partnership Allows Local Merchants to Create Groupon Campaigns Directly from the Square App Marketplace
SquareGrouponlocal merchants
New Groupon and Square Partnership Allows Local Merchants to Create Groupon Campaigns Directly from the Square App Marketplace
Integration between local commerce leaders also enables merchants to leverage Square Appointments booking capabilities for their Groupon campaigns Today, Groupon, the go-to destination for local experiences, and Square announced a partnership that makes it easy for local merchants to leverage Square’s App Marketplace to create marketing campaigns on Groupon to promote their businesses. The integration will […]
Groupon Acquires Presence AI to Enhance Booking Experience
AI-powered messaging tool enables merchants to drive bookings, engage with customers, cut calls and save time Groupon announced it has acquired Presence AI an AI-powered text and voice communications tool that enables and facilitates messaging between customers and merchants. Terms of the transaction were not disclosed. Consumers––especially millennials––vastly prefer messaging and chat-based communications over phone […]