Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys

Hearst names Magnite preferred partner for exit-intent and CTV pause ads

Advertisers can now buy Hearst's web exit-intent placements and CTV pause ads preferentially through Magnite, with SpringServe handling Hearst's video ad operations.

Advertisers→Magnite→Hearst

출시CTV · 광고 지면 연동글로벌HearstMagnite6개월 전

Hearst launches unified programmatic marketplace for its news properties

Advertisers can now buy display, video and CTV inventory across Hearst's 30 daily newspapers, 50 weekly papers and 35 TV stations through one programmatic marketplace, Hearst News.

Advertisers→Hearst News→Hearst properties

출시프로그래매틱 · 광고 지면 연동글로벌Hearst6개월 전

Hearst adopts Mobian brand safety to sell more news ad inventory

Advertisers can now buy more of Hearst's news ad inventory as Hearst adopts Mobian's brand-safety approach in place of legacy tools like IAS and DoubleVerify.

Advertisers→Hearst→Mobian

소식측정 · 측정 연동글로벌Hearst8개월 전

Allen Media Group Adds 27 Hearst 'Very Local' News Channels to 'Local Now'

Hearst→Allen Media Group

소식CTV · 유통 제휴미국Allen Media GroupHearst4년 전

Hearst Acquires a Stake in New York Design Agency King & Partners

Hearst→King & Partners

인수대행사 · 인수글로벌King & PartnersHearst9년 전

Thrillist And JackThreads Split; Hearst’s David Katz On Programmatic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Stay In Your Lane The Thrillist and JackThreads combo was one of the first to merge editorial and commerce. Now it’s goodbye to all that, as the two companies make arrangements to split up and raise funds ($54 million combined), Re/code’s Jason Del Rey […]

Thrillist→JackThreads

소식웹 · 시장 철수글로벌ThrillistHearst11년 전