How Albertsons Media Collective is positioning itself to brands after failed Kroger merger
Adspotfinder 뉴스룸
아래 출처를 바탕으로 이 사이트의 뉴스룸이 작성했어요. 사람이 쓴 글은 아니에요.
In a post-Kroger world, Albertsons’ ad business is a big priority for the company’s growth. In an interview with Modern Retail, its media and measurement executive talked about how the company is positioning itself with brands trying to better understand their customers.
“In a post-Kroger world, Albertsons' ad business is a big priority for the company's growth. In an interview with Modern Retail, its media and measurement executive talked about how the company is positioning itself with brands trying to better understand their customers.”출처
무엇에 관한 소식인지
매체사·플랫폼
함께 언급된 곳
관련 뉴스
P&G y Albertsons Media Collective presentan Rico’s Tacos como nuevo modelo de branded entertainment en retail media
En Cannes Lions 2026, durante el panel de Numatec “Del estante a la pantalla: P&G y Albertsons redefinen la narrativa en retail media”, realizado en Infillion Café, Procter & Gamble y Albertsons Media Collective presentaron “Rico’s Tacos“, una serie de branded entertainment desarrollada junto a Brilla Media y Numatec. Durante la conversación, Lela Coffey, VP, […]
Albertsons Media Collective launched Add-It offsite click-to-cart, letting shoppers add products, recipes, coupons or offers from offsite display ads directly to their Albertsons cart.
Albertsons Media Collective Enables Advertisers to Measure Performance with Greater Ease and Frictionless Access Via New API Offering and TransUnion Partnership
BOISE, Idaho — Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc. (NYSE:ACI), today announced the launch of an API that will enable advertisers to integrate Albertsons Cos. campaign performance data into their own measurement models for analysis. Complementing these efforts, Albertsons Media Collective is partnering with TransUnion to offer its advertisers TruAudience® […]
TransUnionAlbertsons Media Collective
미국Albertsons Media Collective Aims At TV Measurement And More
After making a splash with its retail media network, Albertsons Media Collective has set its sights on applying the principles to TV. As it does, the company is aiming to upgrade processes and bring standardization. “We’ve invested in quite a lot into our systems and structures to ensure that our first party data is really […]
How Albertsons Media Collective Is Solving One of Retail Media’s Biggest Problems
ADWEEK caught up with Kristi Argyilan, the grocery chain’s svp of retail media.