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How Axios increased its pre-booked ad revenue by pitching niche audiences

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Axios’ CRO Jacquelyn Cameron shared how her team is using niche expertise to convince advertisers to act early on booking 2025 sponsorships.

“Axios’ CRO Jacquelyn Cameron shared how her team is using niche expertise to convince advertisers to act early on booking 2025 sponsorships.”
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Media Briefing: Axios enters the banner ad business

In this week’s Media Briefing, media editor Kayleigh Barber talks with Axios chief business officer Fabricio Drumond about the publisher’s plan to start selling standard display ads next month.

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