Imgur Introduces Native Ads On The Web And Overhauls Its Android App
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There’s lots of news from Imgur, one of the internet’s most popular sites for funny images and GIFs today. The site has officially launched paid-for advertising, and made significant changes to its Android and iOS apps.
“There’s lots of news from Imgur, one of the internet’s most popular sites for funny images and GIFs today. The site has officially launched paid-for advertising, and made significant changes to its Android and iOS apps.”출처
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Imgur Thinks Its Nerdy Millennial Male Users Will Actually Love Its New Native Ad Unit
Imgur, a social platform for images and GIFs with 150 million monthly users, is announcing an ad product that doesn't have the most original name but seems to have intriguing potential.
Imgur to advertisers: We speak fluent geek
It’s likely that most of the ad world is unfamiliar with image-sharing platform Imgur, but it is trying to change that. The site’s vp of marketing, Steve Patrizi, has been visiting agencies and brands in the past month with a roadshow as Imgur looks to grow its ad business. The main thrust of the pitch is that Imgur is 85 percent millennial males, and they overwhelmingly use ad blockers online. If brands can create native sponsored content, in the spirit of Imgur’s organic content, then they can get a message to this hard-to-reach demographic.
Imgur Hopes To Help Advertisers Reach Young, Anti-Ad Audiences
While Imgur has 150 million monthly active users, many of them use ad-blocking software and access the site on mobile, where banners go for lower CPMs. The image-sharing community is strongly tied to Reddit, hosting much of its image content. And like Reddit, Imgur’s audience is filled with tech-savvy male millennials suspicious of advertising. Native, done […]