Jampp Jumps Into Programmatic User Acquisition And Away From Ad Networks
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Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic. “There’s a lack of knowledge, a lack of resources, a lack of data and it requires a lot of research to find the right partners,” said Gabriel Sampaio, growth lead for digital channels at Rappi, an on-demand […]
“Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic. “There’s a lack of knowledge, a lack of resources, a lack of data and it requires a lot of research to find the right partners,” said Gabriel Sampaio, growth lead for digital channels at Rappi, an on-demand […]”출처
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Affle completed its acquisition of Jampp, a programmatic mobile marketing company founded in Argentina in 2013, on July 1, 2021. Affle called it its biggest acquisition to date.
아르헨티나Affle to Acquire Jampp, A Leading Global Programmatic Marketing Company
Affle (India) Limited through its subsidiaries (“Affle”), announced that it has approved 100% acquisition of Jampp, a leading programmatic mobile marketing company. Jampp is a global platform that started in 2013 in Latin America (LATAM) and its largest teams continue to be based there. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite Jampp’s […]
Affle Buys Mobile DSP Jampp As Market Volatility Spurs Even More Mobile Ad Tech M&A
Mobile demand-side platform Jampp was acquired by Affle on Wednesday. It’s a mobile marketing company with a presence in India and Singapore. There’s nothing like a little uncertainty (ahem, Apple) to spark M&A. The mobile advertising industry has been experiencing a massive wave of consolidation in the wake of privacy-related platform changes. Since February, AppLovin […]