Kargo elevates CTV Pause Ads with Future Today launch partner

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Advertisers can now run Kargo's redesigned Pause Ad format on Future Today's connected TV service, debuted with the Ad Council's Skills-First campaign.

Future TodayKargo

“Kargo’s launch partner Future Today, a leader in FAST, debuted the Pause Ad format with the Ad Council’s Skills-First campaign Kargo, the leading creative optimization platform, unveiled its reimagined approach to Pause Ads on connected TV (CTV), bringing elevated design and data-backed performance to a format that insofar has been underutilized. The new offering provides […]”
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Kargo integrates with ChatGPT Advertising in ANZ

Advertisers in ANZ can now reach ChatGPT ad placements through Kargo's new integration with OpenAI's ad ecosystem.

ChatGPT AdsKargoAdvertisers

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Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign

Kargo, a global leader in breakthrough advertising solutions, today (29th April, 2026) announced the success of its latest campaign with United Colours of Benetton (UCB) India, delivering measurable in-store traffic during the highly competitive festive shopping season. Faced with the challenge […]

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Backpack Media and Kargo form exclusive education-audience ad partnership

Brands can now reach college students and families through Backpack Media's education network using Kargo's high-impact creative, under an exclusive partnership.

BrandsKargoBackpack Media

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HappyKids Operator Future Today Brings New Ad Platform for Audience Targeting

The average cost of an ad-free streaming subscription has nearly doubled since 2020, climbing from around $9 to $16 a month. For millions of American households, the math is starting not to add up. That financial pressure is reshaping viewing habits in ways that free ad-supported streaming television, or FAST, is well-positioned to exploit. Audiences […]

Kargo Announces Closed Beta of Project KERA

Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimise advertising across channels. Built as an intelligent orchestration system, Project KERA turns […]

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Kargo's agentic buying platform KERA enters beta with Hershey, Navigator, Wpromote

Advertiser Hershey and agency Wpromote can test agentic media buying across brand-direct, agency-led and hybrid models on Kargo's Project KERA, alongside travel media network Navigator.

The Hershey Company, WpromoteKargoNavigator

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