LG Ad Solutions partners with Experian on audience targeting

Experian folds the Audigent data-curation brand into its marketing unit

Experian retired the Audigent brand, merging its data curation business into Experian Marketing Services; publishers and advertisers who used Audigent now deal with Experian directly.

Experian→Audigent

지원 종료데이터 · 합병글로벌ExperianAudigent2개월 전

Experian and AUDIENCES partner to activate first-party data in media buys

Experian and AUDIENCES formed a partnership combining Experian's consumer insight with AUDIENCES' platform so brands and agencies can activate first-party data across media.

Experian→AUDIENCES

소식데이터 · 데이터 제휴글로벌Experian2개월 전

Seven's REDiQ links up with Circana and Experian on data

Seven's ad data unit REDiQ struck partnerships with retail data firm Circana and Experian, giving advertisers buying Seven's inventory richer audience data.

Circana, Experian→Seven REDiQ

출시데이터 · 데이터 제휴글로벌Experian3개월 전

Experian & Alliance of Independent Agencies Launch Indie Intelligence Council

The Alliance of Independent Agencies has partnered with Experian to launch the Indie Intelligence Council, a new invite-only community designed to help independent marketing and advertising agencies navigate the evolving landscape of AI, data, identity, and marketing technology. The Council will […]

출시글로벌Experian3개월 전

Experian and BBH London score with World Cup campaign

Experian and BBH London have highlighted that in football, as well as in life, the score is what matters most. It’s all about the score With the world enjoying a case of football fever, the new Experian campaign is encouraging people to check their credit scores too, with digital billboards across the nation that strip […]

캠페인글로벌Experian3개월 전

Teads and LG Ad Solutions expand their CTV ad partnership

Advertisers buying CTV through Teads can now reach more LG Ad Solutions inventory under their expanded partnership.

Advertisers→Teads→LG Ad Solutions

출시CTV · 광고 지면 연동글로벌LG Ad SolutionsTeads5개월 전