LiveScore Partners with Permutive to Kick Off New Audience Data Platform Ahead of Euros 2024
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LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today (April 18th, 2024) announces the launch of its innovative Audience Data Platform, ‘OnTarget’. The new product, which utilises Permutive’s 100% addressable […]
“LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today (April 18th, 2024) announces the launch of its innovative Audience Data Platform, ‘OnTarget’. The new product, which utilises Permutive’s 100% addressable […]”출처
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LiveScore and Permutive launch ‘OnTarget’ ahead of Euros 2024
LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today launched its innovative Audience Data Platform, ‘OnTarget‘. The new product, which utilises Permutive’s 100% addressable Audience Platform, offers advertisers a transparent, privacy-compliant, and future-proof solution for accessing reliable and robust first-party audience segments. Leading UK brands across a […]
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How LiveScore Bet scored with an in-image World Cup ad campaign
Facing a cookieless future, the advertising industry has been tasked with finding alternative targeting solutions that maintain cookies’ effectiveness without using users’ online personal information. A new campaign by LiveScore Bet, in partnership with SmartFrame, has leveraged contextual solutions to deliver results that demonstrate how effective in-image advertising can be in the absence of personal […]