Trainline partners with Lumen Research to measure ad attention
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Advertisers on the Trainline app can now get attention measurement from Lumen Research, which found Trainline ads earn double the attention of standard mobile display.
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“Trainline has partnered with Lumen Research, the global attention technology company, to measure how advertising across the Trainline app performs against wider media benchmarks. The results show that Trainline offers brands a high-attention, high-impact environment that significantly outperforms standard mobile […]”출처
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Trainline scales programmatic ads in Europe with PubMatic
Publisher Trainline is expanding its partnership with PubMatic, using its Commerce technology to scale onsite and offsite programmatic advertising across Europe.
Trainline allarga la partnership con PubMatic e sceglie la sua tecnologia “Commerce” per scalare le campagne in programmatic in tutta Europa
PubMatic, azienda tecnologica indipendente che massimizza il valore per il cliente fornendo la supply chain per il digital advertising del futuro, annuncia l’espansione della sua partnership con Trainline. La partnership, che integra capacità on-site e off-site, permette ad agenzie e […]
Trainline adopte la technologie Commerce Media de PubMatic pour développer la publicité programmatique à travers l’Europe
PubMatic, acteur indépendant dans le secteur des technologies de publicité digitale, annonce aujourd’hui le développement de son partenariat avec Trainline. Le partenariat intègre à la fois des fonctionnalités on-site et off-site, permettant aux agences et aux marques d’utiliser les données […]
Trainline Leverages PubMatic’s Commerce Media Technology to Scale Programmatic Advertising Across Europe
PubMatic, an independent technology company shaping the future of digital advertising’s supply chain, today (June 3rd, 2025) announced an expanded partnership with Trainline. The partnership incorporates both onsite and offsite capabilities, allowing agencies and advertisers to utilise Trainline’s rich first-party data […]