Madhive Introduces Maverick AI Agents, The First Agentic Intelligence Suite Built for Local Precision at National Scale
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“AI agents powered by over a decade of proprietary local intelligence will accelerate planning, activation, and optimization across the local media ecosystem”출처
Madhive Announces Fraud Free Guarantee to Protect Local Advertisers, Setting a New Standard for Transparency & Trust in Local Media
Madhive Acquires Frequence To Bring Full-Service Omnichannel Capabilities to Enterprise and Agency Clients Serving Local Media Markets
The acquisition expands Madhive’s focus from CTV to other channels to maximize reach and drive outcomes with local audiences and allow advertisers to streamline omnichannel planning, data and audience targeting, campaign execution and creative tools. Madhive, the leading technology company for local Connected Television advertising (“CTV”), announced a definitive agreement to acquire Frequence Inc, the premier […]
MadHive Is Going Shopping For Measurement Tech With $300 Million Investment From Goldman Sachs
MadHive announced a $300 million investment from Goldman Sachs. It hopes to add more measurement and attribution tech to its stack, including potentially with an acquisition.
MadHive and TransUnion Champion New Approach to Streaming TV Advertising, Bridging the Gap Between Household-Level and Individual-Level Buying
Partnership raises the bar for privacy-conscious identity and precise audience reach at scale, enriching MadHive’s proprietary CTV device graph with additional consumer insights MadHive, a leading technology company engineered for modern TV advertising, announced an alliance with TransUnion, a global information and insights company, to help advertisers navigate identity challenges across household and individual-level activation. […]
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Talon, MadHive Partner to Unite OOH, OTT Advertising
Independent Out of Home (OOH) media specialist Talon is rolling out a new connected video offering that unifies over-the-top (OTT) and digital out-of-home (DOOH) advertising. As such, Talon is joining forces with MadHive to connect digital audiences across two of the fastest growing advertising channels in the U.S. — OTT and DOOH. Marketing Technology News: MarTech Interview with Ranjan […]
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