Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
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Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.
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Mail Metro Media launches first-ever digital sampling campaign
Mail Metro Media has today activated its debut digital sampling campaign, in collaboration with Superdrug and Odore to promote Superdrug’s B. Menopause Night Cream. The campaign sees the beauty retailer distribute 17,500 product samples through MailOnline, Metro and theipaper.com, utilising a mix of cutting-edge digital ad formats for desktop and mobile. Mail Metro digital sampling first […]
Stingray Business to Produce and Broadcast Free Advertising Content to Promote Local Products in METRO’s establishments
Stingray, a leading music, media, and technology company, announced its commercial services division, Stingray Business, concluded a deal with METRO to promote local products in its establishments for free. Starting , several banners, including Metro, Super C, Adonis, Jean Coutu and Brunet, will broadcast four times every hour 20-second free advertising spots developed with Aliments […]
Stingray BusinessMETRO
Stingray Signs Long-Term Agreement as the In-Store Media Provider for Metro Inc.
Stingray, a leading business-to-business multi-platform music and in-store media solution provider, announced that it has concluded a long-term deal to provide custom music programming and in-store messaging for over one thousand leading grocery and pharmacy METRO’s establishments. Retailers under the agreement include Metro and Metro Plus in Quebec, Metro in Ontario, Super C, Food Basics, […]