Marriott launches Marriott Media network using Bonvoy data
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Brands including PepsiCo, Visa, United Airlines, Uber and Starbucks can now buy ads through Marriott Media, a new media network built on Marriott Bonvoy's first-party data.
Marriott MediaPepsiCo, Visa, United Airlines, Uber, Starbucks
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Manas Mittal of Uber Advertising Wants Your Ride to Make a Pit Stop for Coffee and Advertising
CANNES, France – The advertising industry has spent years chasing consumers from awareness to consideration to purchase. Uber Advertising has a different idea: Why not catch them while they’re literally on the way somewhere? Speaking with Beet.TV at the Cannes Lions International Festival of Creativity, Manas Mittal, vice president of product management at Uber Advertising, […]