MediaMath and LiveIntent Ink ‘NonID’ Partnership
Adspotfinder 뉴스룸
아래 출처를 바탕으로 이 사이트의 뉴스룸이 작성했어요. 사람이 쓴 글은 아니에요.
The duo will create an email-based “nonID” to power programmatic media buys after the decline of the third-party cookie.
LiveIntentMediaMath
“The duo will create an email-based “nonID” to power programmatic media buys after the decline of the third-party cookie.”출처
광고 거래소
Infillion acquires location-data company Foursquare
Infillion acquired Foursquare, adding its places and device location data to Infillion's platform for advertisers to target audiences by location.
Infillion buys Foursquare to link ads with 16 billion visits
Foursquare brings 100 million-plus points of interest and 250 million U.S. devices under Infillion's roof. Whether the combined data actually proves store visits remains open.
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […]