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The two companies join forces to support long-term decarbonization in media and promote climate conscious advertising practices Mediavine, the largest exclusive full-service ad management firm in the U.S., announces its strategic partnership with Scope3, a sustainability platform working to decarbonize media and advertising, to further its goals of reducing its carbon footprint and championing sustainable […]
“The two companies join forces to support long-term decarbonization in media and promote climate conscious advertising practices Mediavine, the largest exclusive full-service ad management firm in the U.S., announces its strategic partnership with Scope3, a sustainability platform working to decarbonize media and advertising, to further its goals of reducing its carbon footprint and championing sus”출처
InMobi and Scope3 launch a sell-side AI agent for publishers
Publishers can now use InMobi and Scope3's new sell-side AI agent to automate media selling to buyers.
PublishersInMobi, Scope3Buyers
InMobi Advertising Launches First Agentic Seller, Opening Mobile and Exclusive CTV Ad Inventory to AI Buying Agents
InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying
InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media buying.
Peer39 acquires ad-verification firm Adloox from Scope3
Peer39 gains brand-safety verification inside Meta and Google's walled gardens, letting it compete with DoubleVerify and IAS for advertisers.
Peer39Adloox
Pruning The Mediavine; Shoppers Aren’t Clicking Amazon’s AI Ads
Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.
Backed by Scope3 CEO, Classify Emerges from Stealth, Revolutionizing Adtech with AI-Powered Contextual Targeting
AI-Native Platform Offers Precise Contextual Targeting and “Data as a Service” Products with Esteemed Advisory Board Classify, the AI-native platform designed to transform digital advertising through deep semantic classification, precise contextual targeting, and seamless curation, launched today out of stealth mode and announced its advisory board of advertising industry veterans. Backed by Brian O’Kelley, Co-Founder […]