Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

LinkedIn and Amazon Ads open a new CTV path for B2B marketers

B2B marketers can now reach connected TV audiences through Amazon Ads via LinkedIn's targeting data.

B2B marketers→LinkedIn→Amazon Ads

소식CTV · 구매 접근글로벌Amazon AdsLinkedIn5개월 전

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

출시글로벌LinkedInMicrosoft MonetizeAmazon Ads5개월 전

LinkedIn introduced an Ads Agency Certification credential so marketers can identify agencies with proven LinkedIn Ads experience.

출시글로벌LinkedIn5개월 전

Microsoft shuts down its public Prebid Cache for video creatives

Publishers running Prebid.js or Prebid Server must now move to another cache, as Microsoft retires its public Prebid Cache for video creatives.

Microsoft→Prebid Cache→Publishers

지원 종료프로그래매틱 · 경매 인프라글로벌Microsoft AdsMicrosoft Monetize5개월 전

LinkedIn CTV ads become buyable via The Trade Desk

Advertisers can now buy LinkedIn's CTV ad inventory programmatically through The Trade Desk, powered exclusively by Microsoft Monetize.

Advertisers→The Trade Desk→Microsoft Monetize→LinkedIn

출시CTV · 광고 지면 연동글로벌LinkedInThe Trade DeskMicrosoft Monetize7개월 전

5 LinkedIn ad tactics for B2B marketers

Five LinkedIn ad tactics — from video to Thought Leader Ads — that helped improve B2B campaign performance in 2025 and are worth testing in 2026.

소식글로벌LinkedIn7개월 전