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Nat Geo is bringing together digital publishers and adventure-seekers to create social content — and sell it to advertisers.
Mashable, The SkimmNat GeoAdvertisers
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Ziff Davis Acquires theSkimm, Marking the End of an Era
The digital media pioneer was one of the few independent outlets to survive the last decade.
Mashable Shuts Down French-Language Version, Ends Partnership with France24
U.S. digital-media company Mashable has folded its French operations and French-language version following the end of its partnership with France24, the French news channel. (Variety)
프랑스Mashable Unveils Cross-Platform Vertical Video and Data-Heavy Targeting
The company is rolling out the Mashable Reels series of tappable stories about tech, culture and entertainment for the mobile web.
Mashable Opens Its Arms To Programmatic
In 2016, Mashable got its programmatic house in order. When Chief Revenue Officer Ed Wise joined Mashable last spring, he immediately noticed that the tech publisher was missing out on a lot of programmatic revenue. Its viewability scores topped out below industry averages. Mashable sold inventory on the open exchanges blindly, hampering CPMs. And sales […]