National Geographic Social Campaign Takes Aim at Cheetah Cub Trafficking

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#ThinkBeforeYouLike encourages people to not like images of people posing with them as pets.

“#ThinkBeforeYouLike encourages people to not like images of people posing with them as pets.”
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National Geographic has tried to put a 21st century spin on the idiom "Walk a mile someone else's shoes." Instead of shoes, people swap faces—a la Snapchat's face swap tool—in an odd new print campaign from Y&R São Paulo.