Netflix Books Expedia for First Global Ad Partnership

Expedia Group Advertising and Redion Announce the First Travel Protection Partnership in Landmark Collaboration

Redion→Expedia Group Advertising

소식커머스 · 유통 제휴글로벌Expedia2주 전

Florida AG Sues Netflix for Data Tracking, Targeting Kids

“Parents, not streaming corporations need to direct the upbringing of children,” James Uthmeier says

규제글로벌Netflix Ads4주 전

Netflix Sued by Florida Over “Bait-and-Switch” on Privacy and Advertising

A lawsuit from Florida Attorney General James Uthmeier targets Netflix’s data collection and monetization apparatus, particularly the way in which it targets children.

규제글로벌Netflix Ads4주 전

Vista and Quinti bid to take over ad-tech firm Criteo

Vista and Quinti are pursuing a takeover bid for ad-tech company Criteo, whose platform advertisers and publishers use for programmatic campaigns.

Vista, Quinti→Criteo

출시프로그래매틱 · 인수글로벌CriteoNetflix Ads3개월 전

Netflix Ads, gli spettatori attivi mensili salgono a 10,5 milioni in Italia. In cantiere nuovi formati e inventory

소식이탈리아Netflix Ads3개월 전

Omnicom Media strikes first Netflix ad data deal with Acxiom

Omnicom Media is integrating Acxiom audience data into Netflix's ad platform for the first time, letting its advertiser clients run more targeted ads on Netflix.

Acxiom→Omnicom Media→Netflix Ads

소식CTV · 데이터 제휴글로벌Omnicom MediaNetflix Ads4개월 전