Nielsen Catalina Solutions Announces Cross-Screen Sales Measurement for TV and Video Advertising
Adspotfinder 뉴스룸
아래 출처를 바탕으로 이 사이트의 뉴스룸이 작성했어요. 사람이 쓴 글은 아니에요.
AMC, FOX and Hulu first media companies to adopt new device and platform agnostic solution NEW YORK – Nielsen Catalina Solutions (NCS), the company that improves advertising performance for the CPG ecosystem, today announced a new cross-screen solution that measures the in-store sales driven by any advertising delivered across today’s multidimensional TV and video landscape. […]
Nielsen Catalina SolutionsAMC, FOX and Hulu
“AMC, FOX and Hulu first media companies to adopt new device and platform agnostic solution NEW YORK – Nielsen Catalina Solutions (NCS), the company that improves advertising performance for the CPG ecosystem, today announced a new cross-screen solution that measures the in-store sales driven by any advertising delivered across today’s multidimensional TV and video landscape. […]”출처
무엇에 관한 소식인지
매체사·플랫폼
관련 뉴스
Catalina and Happydemics team up to measure DOOH impact
Catalina's retail media clients can now measure the ad impact of in-store DOOH campaigns using Happydemics' measurement technology.
CatalinaHappydemics
독일Cadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising
2022 Cadent-Catalina Campaigns Averaged 25% Sales Lift Cadent, the largest independent platform for advanced TV advertising, and Catalina, a leader in shopper intelligence and highly targeted media, have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for consumer packaged goods (CPG) brands, […]
Cadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising
2022 Cadent-Catalina Campaigns Averaged 25% Sales Lift Cadent, the largest independent platform for advanced TV advertising, and Catalina, a leader in shopper intelligence and highly targeted media, have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for consumer packaged goods (CPG) brands, […]