Omnicom adds Atlas tags to DoubleClick-served ads
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Atlas has emerged as the first viable competitor to DoubleClick in ad serving. But Omnicom is using them both before it decides to use Atlas exclusively.
“Atlas has emerged as the first viable competitor to DoubleClick in ad serving. But Omnicom is using them both before it decides to use Atlas exclusively.”출처
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Omnicom and Sky Media launch biddable sports ad marketplace
Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.
OmnicomSky Mediasports inventory
Omnicom agrees to buy Interpublic, forming the largest ad agency group
Omnicom agreed to acquire Interpublic, merging the two holding companies into the world's biggest advertising agency group for advertiser clients.
OmnicomInterpublic
Omnicom Media Officially Launches Hearts United
New Agency Brings Together OM’s Hearts & Science and Mediahub to Create a New 40-Market Global Network Hearts United debuts as a leader in new business, outperforming its competitors globally and in EMEA, and topping the US ranking Omnicom Media, an Omnicom Connected Capability, officially launched Hearts United, a new global media agency created through the combination […]
Omnicom Media lanza Flywheel en Latinoamérica para integrar commerce , datos y retail media
Omnicom Media anunció el lanzamiento regional de Flywheel, su solución especializada en Connected Commerce, en México, Brasil, Colombia, Argentina, Chile, Perú, Uruguay y Centroamérica. La propuesta busca ayudar a las marcas a impulsar ventas, participación de mercado y rentabilidad mediante la integración de estrategia, datos, tecnología y ejecución. Flywheel combinará capacidades de commerce, retail media, […]
As AI automates media work, Omnicom Media is rethinking the agency business model
AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.